The principle of web writing is seen from the stages of recognizing the characteristics of online readers to technical writing on the web.
The ability to write articles or news online is a skill that is needed in every industry, whether in the field of journalism to marketing. However, to write a good article and get the reader’s attention, there are some principles that must be understood first.
The following is a discussion of the characteristics of online readers
Characteristics of Online Readers
To write on the web, we need to first study our target audience.
From a series of 13 years of research involving more than 500 viewers and 750 hours of eye tracking in the United States, the Nielsen Norman Group shows that there are 3 types of content that are popular among online readers:
Content that has tables and comparisons
Content with quotes and ads
User-generated content (reviews and posts)
In addition, online readers often experience interruptions while reading. For example, if they see an unordered pattern or there is an ad in the middle of the article, they will stop listening and just skim.
Online readers have a habit of speed reading or scanning as opposed to reading to understand. There are 4 factors that determine whether someone wants to read an article:
Motivation: How important is information to readers?
Duties/Obligations: What is the purpose of the reader seeking information? For college assignments? Looking for interesting facts?
Attention: How focused or unfocused is the reader on the task?
Personal characteristics: does the reader need detailed information or not?
14:13November 8
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com